Description
Topic:
Examine the application and value of augmented reality and virtual reality technologies within physical and online retail environments. Further assess the challenges associated with the diffusion and adoption of these technologies. Use relevant examples and theory to support your answer.
Report Guidelines:
• Consult a wide range of secondary data, related industry research studies, journal articles and provided readings.
• Make sure that your references are updated/recent and not
outdated. You should also consider using industry reports as well. Avoid using references that are outdated or not credible.
• Demonstration of critical analysis with evidenced/reasoned arguments is expected.
• The report should include a minimum of 15 academic business/marketing/retail journal references.
Report Structure:
• Executive Summary
• Contents Page
• Introduction
• Methodology
• Discussion (Main Section)
• Conclusion
• References
Last Completed Projects
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