RSM 290: Revenue Generation in Rec & Sport Semester Project
You have just been hired as an Intern for an Athletics Department in the Business Office. One of your first assignments is to analyze that school’s financial statements to develop recommendations where they could potentially save money and here could they find new revenue. The overall financial solvency of Athletics Departments is a major area of contention among organizational stakeholders of the department, including university faculty. Athletics departments are typically not held to the same financial standards/expectations of academic departments where they try to make $2 for every $1 spent at the undergraduate level and a 25% margin at the graduate level.
Directions: (100 Points)
1. Select one of the schools listed on Moodle. The financial statements will be provided for you to review. Your develop strategies for the school you selected.
2. Review the financial statements and consult your book for guidance on income statement analysis.
3. Develop 3 cost saving strategies.
4. Develop 3 revenue enhancing strategies.
Cost Savings:
1. You cannot cut the following categories.
• Athlete Student Aid (Grant In Aid) – these are scholarships. You wouldn’t be able to get this past your coaches who need fully funded programs in terms of scholarships.
• Coach/Staff Salaries – the salaries are people in your department. If you’re planning to cut them, you would be getting rid of people from your department. How would this work? If you want to shrink your staff, you have to develop a logical plan.
• Indirect Institutional Support – This is an accounting category, disregard this category.
*Prepare a written report detailing your three cost-saving and 3 revenue enhancing strategies. The report should feature enhanced detail including citations of similar programs/strategies done through other organizations. All citations should be done in APA (in-text and reference list)
Presentation: (100 Points)
1. Prepare a presentation using a presentation software (PowerPoint, Prezi, etc.)
2. Record your presentation using a screen capture system (ie. Screen-cast-o’matic)
3. Save your presentation and upload it to YouTube. (Be sure you’ve turned it off private) 4. Submit your YouTube link to Moodle, separate from your paper.
Rubric:
Paper:
1. Paper provides 3 realistic and pragmatic cost-saving strategies (40 points)
2. Paper provides 3 realistic and pragmatic revenue enhancing strategies (40 points)
3. Paper is free from grammatical and spelling errors. It also has applied proper APA formatting. (20 Points)
Presentation:
1. Presentation was done using PowerPoint or similar platform (20 points)
2. Presentation features a coherent manner of speech and fluid presentation style (40 points)
3. Presentation “presents” the written paper, it does not read the paper. I’m not looking for you to re-read your paper, I want you to charismatically present your solutions (40 points)
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