Identify a brand or organisation that is deemed to have problems in its market/sphere prioritise identified problems in terms of urgency and inter-connectedness.Generate possible solutions to each of the problems selected.

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Students should

Identify a brand or organisation that is deemed to have problems in its market/sphere prioritise identified problems in terms of urgency and inter-connectedness.

Generate possible solutions to each of the problems selected from amongst these alternatives so as to form the basis of a marketing strategy demonstrate the application of this marketing strategy in the brand/organisation’s market/sphere provide a justifiable outcome prediction anticipate competitor reaction to the marketing strategy devised.

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