Instructions:
You are required to accomplish your work in groups of maximum 4 students in each group.
The Project consists of 4 Sections (Written Report) and Oral Presentation (with PowerPoint) to defend your work.
References at the end of the Project Report are must.
The required phases should be documented in a report using MS-Word (Times New Roman/ Calibri Body – Font 12 with 1.5 line spacing)
The report should not exceed 10-12 pages.
The Soft copy of the (Report Word + PowerPoint Presentation) should be uploaded to the Turnitin Moodle Website (https://lms.ectmoodle.ae).
The deadline to submit your Project is 15/05/2021.
Sections of the Project.
Section 1- E-Business Approach:
Choose a real E-Business Company/Firm/Organization for the project.
Give a brief overview about the company’s approach to E-Business and its management.
Section 2- E-Business Environment and Model:
Identify the elements of E-Business environment in which the company is doing business/operating.
Provide the company’s E-Business Model.
Section 3- E-Business Infrastructure and SCM:
Outline the hardware and software technologies used to build the chosen company’s e-business infrastructure.
Describe the Supply Chain Management of the company.
Section 4: E-Marketing and CRM:
Discuss how this company creates a visibility for itself and markets its products/services.
What strategies do the company adopt to acquire its customers, retain them, and maintain relationship with them.
Oral Presentation with PowerPoint
Each student should present his/her work in front of his/her classmates. The evaluation of the presentation shall be based upon:
Accuracy of the presentation (Content of Written Report Discussion)
Presentation skills (confidence, clarity of speech, way of explanation etc.)
Quality of discussion (subject knowledge, response to questions put forth by examiner and classmates).
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