Apply the material/analytical tools in Chapters 1-5 of the Gamble, Peteraf & Thompson text as part of a 6-pages-max report that assesses the state of your firm’s:
Firm is Trader Joe’s
Mission statement and strategic vision (Chapter 1)
Corporate strategy and business strategies (Chapter 2)
External environment and strength of industry competitive forces (Chapter 3)
Internal environment (Chapter 4)
Competitive strategy (Chapter 5)
Based on the individual analysis you have completed and included within the 6-page limitation, explain how your company should manage its short-, intermediate- and long-run strategies
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