The current Covid19 pandemic has ignited profound consumption changes among consumers. For example, it has accelerated three long-term trends: “the ever-increasing focus on health; a rise in conscious consumption and growing love for local” (Accenture, 2020, p.13). Analyse the three long-term trends by using real life examples.

Description

The current Covid19 pandemic has ignited profound consumption changes among consumers.

For example, it has accelerated three long-term trends: “the ever-increasing focus on health; a

rise in conscious consumption and growing love for local” (Accenture, 2020, p.13). Analyse the

three long-term trends by using real life examples.

Your analysis must satisfy the following two requirements:

1) Each of the three trends must be analysed by using one of the lecture topics listed below,

and each topic can only be used once.

 Motivation

 Perception, learning and memory

 Attitudes

 Consumer identity

 Reference group, family and household consumption

 Culture and consumption

 Ethnicity, religion and consumption

 Innovation and consumer outcome

2) All real life examples must be from a country of your choice.

Reference:

Accenture (2020), How COVID-19 will permanently change consumer behaviour: Fast-changing

consumer behaviors influence the future of the CPG industry, How COVID-19 Will Change

Consumer Behavior | Accenture, access on 14/01/2021.

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