Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product/service developed previously.

 

Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product/service developed previously.

Description

Your IMC Plan should cover the following requirements of this Assessment Task.

Include the buyer personas that you identified in your assessment 1 and provide customer insights (5%)

Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook, Website etc. for your buyer personas (20%)

Set appropriate communication objectives (5%)

Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert (25%) and x3 social media posts and x1 poster (15%). Remember Video advert will be submitted separately. And the remaining promotional material to be included in appendices.

Provide academic rationale and evidence of your proposed IMC Content (Promotional Material) (10%)

IMC Launch Plan Timeline (5%)

Presentation (10%)

Overall Impression (5%)

Appendices: this should include x3 social media posts and x1 poster.

You will create a digital and social media campaign using the provided template along with the promotional material samples in the appendices and a Video clip.

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