Critically evaluate the developments of Social Media and mobile technology on Hospitality Businesses.

Choose a Small and Medium Tourism or hospitality business with a social media presence.

Assignment Question

Critically evaluate the developments of Social Media and mobile technology on Hospitality Businesses. Use an SMTE as case study to analyse the business’ social media portfolio and develop a new detailed social media strategy for your chosen business. Note that the case must be a small or medium hospitality or tourism enterprise of your choice with an online and social media presence.

• Read Assignment Brief for details and structure of this report

• Use Reading List document for references, at least some of books/articles/journals which you have access to.

• The documents (1,2,3,4) are also important because the information provided could guide you through this case study report.

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