Description
Critically evaluate the developments of Social Media and mobile technology on Hospitality Businesses.
Use an SMTE as case study to analyse the business’ social media portfolio and develop a new detailed social media strategy for your chosen business. Note that the case must be a small or medium hospitality or tourism enterprise of your choice with an online and social media presence.
Guide to the Assignment
1. Choose a Small and Medium Tourism or hospitality business with a social media presence.
2. Evaluate their current social media strategy to discuss and support the arguments of your literature review.
3. Develop a social media strategy/recommendation for the organisation
4. The main parts of the assignment are the literature review and case study.
5. The case study should reflect on topics highlighted in the literature review and include a detailed evaluation of the current social media presence.
6. Ensure you use academic references within your literature review, and that you add a copy of your collected data in the appendix.
Suggested structure of case study:
• Introduction
• Literature review
• Case Study Evaluation (Findings)
• Discussion
• New Social Media Strategy
• Conclusion
• References
• Appendix
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