Conduct some research to identify examples of innovative benefit practices. A useful starting point is an internet search using phrases such as “best companies to work for.” What are some of the more innovative benefit practices you’ve found?
Be sure to link to an example company’s website that further explains their innovative benefit offerings and evaluate how effective you think they are in using these benefit offerings to attract top talent to their organizations?
What are they doing well? What recommendations would you make for them to do even better?
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