How can you explain customer gap under customer orientated marketing strategy?Discuss

Customer Relationship Management

Description

Based on reading resources in this and previous units, provide answers to the following questions for your peers:

What is the impact, if any, of CRM on customer retention and loyalty to brands?

Why is e-CRM important in the present day?

How can you explain customer gap under customer orientated marketing strategy

Include a word count. Use APA citations and references for the textbook and any other sources used.

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