Campaign Planning – The Big Idea and the Plan
Description
Assignment requires to show an understanding of current / emerging consumer trends and mega trends relevant to your audience. Using this information to for formulate your big idea for the marketing communications campaign. Your big idea must also sit comfortably with your chosen brand and must be inline / support with their current or proposed corporate and marketing objectives.
Assignment must be based on the brand used in the previous assignment (can be found in the attached files). All of the details of the assignment and topics that must be discussed can be found in the assignment brief in the attached files.
All necessary information and references about the brand can be found in the previous assignment (AS1).
Make sure to use in text citations.
Please use harvard referencing style.
Make sure paper is between 1900 and 2100 words
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