Contemporary Issues in International Management – Taj Hotels, palaces and resorts: the road ahead case study.
Description
Purpose:
The task is designed to test your comprehension of the course materials in relation to real-world cases, and capacity to see how different course topics provide you with tools for examining contemporary international management issues and their solutions.
Details:
Using the case study as a base, this task requires you to apply multiple course concepts to the case to answer four questions below:
which covers these aspects::
-Introduction to International Management
-Contemporary Business Environment
-Environment, Health and Sustainability
-Entering Foreign Markets
-Internationalisation of Emerging Economies
1. “International business has a multi-environment, multicultural framework. The cultural and environmental diversity adds more complexity and uncertainty to international business making the management of such an operation more difficult” (Fatehi & Choi, 2019). Using the theory of Fatehi and Choi (2019) explain why Taj Hotel’s use of management contracts was unsuccessful.
2. Discuss the drivers of globalisation that may have influenced the global strategic goals of Taj Hotels, highlighting any challenges that might have been faced by the company and leaders when undertaking global growth and expansion?
3. Taking into consideration the mission and vision of Taj Hotels, what are the opportunities, advantages and disadvantages of Taj Hotels entering foreign and emerging markets, especially the locations mentioned in the case study?
4. Discuss the environment, health and sustainability challenges for Taj Hotels and whether there are differences between its expansion into different geographical locations. Evaluate how Taj Hotels addresses these implications (you may research to Taj Hotels CSR and Sustainability reports – (Links to an external site.)).
Essay format, with paragraph. Each questions should consists about 500-600 words. Total no more than 2500 words. Use the attached articles as reference points to answer each question. No intro required. Answer the questions directly
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