Compare and contrast the different challenges the two organisations operations management faced in order to deliver on the strategic goals identified above.

Assignment Activities
1. Read

a. “Smith and Jones solicitors” Case exercise from Johnston, R., Clark, G and Shulver
2012. Service operations management: improving service delivery. Pearson Education. 4th ed.(
pg 404 – 406).,

b. Lewis, M.A. and Brown, A.D., 2012. How different is professional service operations
management?. Journal of Operations Management, 30(1-2), pp.1-11.

2. Select a case from one of the four we have studied in the seminars

3. Write a report titled “An analysis of the operations of Smith and Jones Solicitors in comparison
with insert selected case. Future directions for Smith and Jones.” Total 3000 words

Assignment sections

I. Introduction ( Around 100 words 5% marks)
II. Reflect on the different strategic priorities of the two business models for
a. Smith and Jones solicitors and
b. your chosen case,

Compare and contrast their operations strategy and identify their stakeholder interests
and priorities.
(Around 600 words 15% marks)

III. Compare and contrast the different challenges the two organisations operations management
faced in order to deliver on the strategic goals identified above.

Include an analysis using 4Vs
and quality management. Separate out different market sectors for each case as appropriate.
(Around 1000 words 30% marks)

IV. Identify how Smith and Jones can draw on the larger law firm outlined in the paper by Lewis
and Brown (2012)
(Around 500 words 20% marks)

V. Conclude with recommendations for Smith and Jones for their future operations
(Around 600 words 20% marks)

The remaining marks (10%) are for coherence, structure and further reading.

Summaries, introductions, appendixes and are included in the word count. The reference section is
not included in the word count

 

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