Using the FAME or any other suitable database (eg. marketline), choose from the list below a UK publicly quoted company and write a business report of 3,000 words on the company from the stance of a potential investor in the company.

Finance for Managers

Description

Assessment Task

Using the FAME or any other suitable database (eg. marketline), choose from the list below a UK publicly quoted company and write a business report of 3,000 words on the company from the stance of a potential investor in the company.

The content of your report should include the following:

• With the aid of financial ratios and relevant academic literature, examine the rationale for choosing the key areas you are considering for investment.

• Sector-specific impacts on the use of ratios and comparison with other sectors.

• A comprehensive discussion of the limitations associated with financial ratios for such a review.

• Additional information which may be non-quantitative in nature to provide a full financial review:

A commentary as to how well the company is performing within its industry sector and against its main competitors.

Looking to the future, discuss what main risks and opportunities the company is facing and how they are addressing these. This section of your report could include both a financial and a non-financial analysis, combining qualitative and quantitative information.

• Appendices may be used to contain information to support your report. It would not be expected that a full set of accounts should be included in the appendices, but extracts from the accounts may be appropriate. One of the appendices should contain your bibliography. The appendices are not included in the word count.

Requirement & Word Count:

Write a business report, maximum number of words 3,000 to evaluate a public limited company (PLC) from this list:

Next PLC

Tesco PLC

ASOS PLC

Easyjet PLC

Cover all aspects detailed above in the Assessment Task. Your report should detail the areas that you would consider necessary to review and why, including limitations of the analysis. The report should finish with conclusions and recommendations for the investor.

(3,000 words)

Please note, marks will be awarded for presentation.

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