How does Apple lead with their innovation in the technological market?Explain

Intro to Information Systems

Case Study Apple: Can the Company Pull off Another Disruptive Innovation?
Introduction
How does Apple lead with their innovation in the technological market?
Apple has made many products that are disruptive innovations to the technological market through their blue strategy.
First, we will go through Apple’s motivations, then product designs through the blue strategy, and results of products through consumers.

Paragraph 1: Apple’s motivation
Apple’s Vision

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings” (Apple, Inc., 2012).

Apple’s Mission
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad (Apple, Inc., 2012).

Apple’s Value
As found on the company’s website, Apple, Inc.’s values are as follows:
We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and courage to change. (Apple, Inc., 2012).

Paragraph 2: Apple’s Business Strategy

Blue Ocean Strategy
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

Apple Product Designs
iPhones
iPads
Apple Watch
Apple TV

Apple Features
Siri
iTunes
Apple Play Store

Paragraph 3: Product Sales and Consumer Reviews
Number of product sales
iPhones
iPads
Apple Watch
Apple TV

Market Statistics
Android VS Apple

Consumer Reviews

Conclusion

Through Apple’s vision for their consumers, mission for their product, and values as a company they drive innovation in the technological market.

This is shown by their use of the blue ocean strategy and the way they make their products and services.
The market and consumers show that Apple does in fact disrupt the market with innovative ideas.

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