Analyse the Ford Pass application in isolation as a response to changing global trends.

Business Data Analytics

Assignment Questions

To confront the challenges identified, Ford Motor Company has requested that you  examine the services embedded within Ford Pass mobile App and evaluate their impact on the company with the aim of identifying potential areas where the data collected could be used to redefine the strategic aims of the organisation and the potential impact that this will have on developing new products and services the
company could offer.

Your task is not simply to analyse the Ford Pass application in isolation as a response to changing global trends, but you must also honour Ford’s brand, its century-long history, its belief in social and environmental responsibility and its commitment to constant innovation. You will be expected to draw on the course material and consider insight into the following areas:

 Motivations for data collection;
 Understanding of the data collected and how it will be prepared, analysed and stored;

 Opportunities for data Monetization;
 Strategic implications; and
 Consideration of future trends.

Your report will comprise of the following sections:

(a) An Executive Summary that includes findings, process undertaken and recommendations.

(b) An Introduction to the report which sets out the task and the analysis undertaken.

(c) An analysis of Ford Pass with the aim of highlighting key areas of value where and how data can be harvested for strategic gains and monetization opportunities.

(d) A Conclusion section outlining strategic recommendations (gaps and future opportunities) considered relevant to the future of the Ford Pass Application and the Ford Smart Mobility project.

The essay should be up to 2500 words long excluding references. It should be supported by clear citations of papers, websites, and other evidence. It should be evaluative, critical and reflective; a purely descriptive essay will not suffice

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