Marketing Plan
Over view of the entire assignment:
Write a 1-page executive summary to add to the beginning of you Marketing Plan.
Detailed Instructions
Executive Summary – the team can submit this as a separate Word document, or as a slide in the presentation. Many top executives simply read this summary rather than the detailed plan itself. You should explain the situation, the goals and objectives, the actions the team is recommending, and how this will be successful. Keep it brief and informative.
For each of the other elements in the Marketing Plan, use a slide or two to explain it. Use Speaker Notes for details. Each slide should use the information the team created previously, with changes and adjustments reflecting the feedback. The end result should be a good flow, with a logical progression. Keep in mind to use specifics, not general marketing concepts. Everything should be about ECRH.
Finalize your Marketing Plan with the components in the following order:
Executive summary
Situation overview
Goal/objectives
Marketing strategy
Tactics
Implementation
Control
Exhibits
References page
Create a 9- to 12-slide presentation using either Microsoft® PowerPoint® or websites like Google Slides™, Adobe® Slate, or Prezi. Be sure to present each element of your Marketing Plan.
Format your assignment according to APA guidelines.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|
