Create and develop a brand management strategy for an IMAGINARY brand including the development of brand name and logo.

Create and develop a brand management strategy for an IMAGINARY brand including the development of brand name and logo. The report should reflect how the brand will be developed, sustained and taken to an overseas market.

Description

In this group assignment:Contribute in Marketing segmentation, targeting, positioning.

-POP

-POS

1) Assessment 2 guidance

2) Group discussion (Brief discussion from Team-mates)

3) Brand Management Assessment 2 (Group Coursework)

4) Table of Contents

5) Common Pitfalls in the Assessment (**)

 

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