Based on the written case, summarize/describe the major issues or challenges facing the marketing team and Disney’s management when planning and launching the new theme park located near Paris.

Disney Case (International Marketing Class)

Only choose 3 discussion topics and answer it. One paragraph for each topic so a total of 3 paragraphs. 

The video you must watch:

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Choose only 3 topics to answer:

Discussion Topic 1: Based on the written case, summarize/describe the major issues or challenges facing the marketing team and Disney’s management when planning and launching the new theme park located near Paris.

Discussion Topic 2: Describe the factors that you have identified as key contributors to EuroDisney not meeting performance goals during its first year of operation based on the information provided in the case.

Discussion Topic 3: Who did the Disney marketing team determine was their target market when they launched EuroDisney? How did this target market respond to the new theme park? (Describe the target market in detail).

Discussion Topic 4: Do you think EuroDisney would have encountered the same challenges if a location in another European country had been selected? Explain in detail.

Discussion Topic 5: What course of action did the Disney team decide to take when they did not meet their initial goals for EuroDisney?

Discussion Topic 6: Based on the case, how effective were the measures Disney took when they did not meet their initial goals for EuroDisney? What additional course of action would you have recommended, if any and why?

Discussion Topic 7: Based on the information provided in the case, what factors contributed to Disney’s success with their theme park in Tokyo?

Discussion Topic 8: Based on the information provided in the case materials, summarize/describe the major issues or challenges facing the global marketing team and Disney’s management when planning and launching the new theme park in Hong Kong.

Discussion Topic 9: Describe the factors that you have identified as key contributors to Hong Kong Disney not meeting performance goals during its first year of operation. Why do you think that their experience in France did not help them avoid some of the challenges/problem in Hong Kong?

Discussion Topic 10: Describe the role of ‘Disney Imagineering’ and the three strategic priorities followed when Disney enters new markets.

Discussion Topic 11: Based on the case materials, explain how Disney maintains a consistent global brand.

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