Reflect on the marketing concept in comparison to more traditional approaches to conducting business. How does a company’s strategic goals impact the marketing function? How does the marketing function create value for customers?

Reflection on the marketing concept. (500 words)

At the end of your assignment, reflect on the marketing concept in comparison to more traditional approaches to conducting business.

How does a company’s strategic goals impact the marketing function?
How does the marketing function create value for customers?

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