Assignment 1 social media instruction.
Assignment Learning Outcome: A brand’s website is often the first point of consumer contact and where most purchasing takes place, yet it is often overlooked in the overall digital marketing strategy. It is important that every website offers a seamless transition to and from social media networks and provides for an overall positive brand experience.
A brand’s website should be an equal player in the larger ecosystem of social networks, and wherever else the brand exists online. Before analyzing and strategizing a brand’s social media presence, it is important to take a look at their most important piece of owned media: their website.
Part 1 – Web Audit – 10 points:
Evaluate a brand’s website. Analyze their current social media integration. Discuss strengths and weaknesses, discuss where they do or don’t need improvement. Explain your reasoning and support your thoughts. Answer the following questions in as much detail as possible to guide your website audit:
(Do not just answer yes or no. Answer the questions in complete sentences or you will not receive full credit.) Number your answers.
Put your site into https://website.grader.com/ and evaluate it – what is the score? Explain the breakdown.
How easy is it to navigate to the brand’s social media platforms from the homepage?
What social media feeds do they have coming into the site, such as an Instagram, YouTube, or Twitter feed?
What platforms are they active on?
Which social media platforms link back to their own website?
Do they have a brand blog on their site? If not, what do they do to engage on site, tell us more.
Do they try to incentivize customers to follow their social media accounts from their website? If so, how?
What do they offer for customer service options? Call/chat in? Does it pop up automatically or do you need to navigate to it?
Popup or an area on the homepage to sign up for the mailing list? How do they incentive the sign up? (i.e. 10% off?)
Overall, is the website aesthetically pleasing, easy to navigate, and have a good UX (User Experience) design? Explain.
Part 2 – Analysis – 5 points:
In a paragraph or two, explain whether the brand’s website is generally good, OK, or bad. Detail the improvements or changes you would make based on the audit. How can you make the website more “social?” Explain what you would like to incorporate or improve on, and what you found missing or inadequate based on the questions answered above. Think of ways you can seamlessly connect the website and its social media platforms.
Proper spelling, grammar, punctuation, and formatting of assignment. Properly number and label the sections of your assignment as indicated. – 5 points.
Part 3 – Wireframe – 5 points:
Create a wireframe (an outline/template for a website’s landing page) for the brand you have chosen based on your above analysis for a new and improved home page with social media integration. Your wireframe must include social icons (labeled) at the top of the page, and at least one social media feed anywhere on the page.
To get an idea of what a wireframe should look like, see the examples below.
Design your wireframe using Photoshop or Illustrator or draw it neatly by hand (scan and include it with the rest of the assignment.) Creates boxes as place holders for images/sections/banners on the page and label everything appropriately. Save as jpg or pdf and upload your wireframe with your assignment on the same document.
The following are examples of two different wireframes just to give you a super basic, general idea of what a wireframe should more or less look like. If you need more examples, you can Google “wireframe” images. Remember, you are creating a wireframe for a new and improved homepage for the brand.
It is recommended to look at the brand’s existing homepage while you are completing this assignment, and look for ways on how you can improve and make the homepage more “social.”
https://cdn.visual-paradigm.com/handbooks/agile-handbook/wireframe/01-youtube-wireframe-example.png
https://cdn.visual-paradigm.com/handbooks/agile-handbook/wireframe/02-newspaper-site-wireframe-example.png
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