Review the following blog article cited in this section, and then research a famous product that failed. Match at least two of the reasons from the blog to the failed product. Share your findings.

Marketing Management

Discussion : Test Markets and New Product Launches

Discussion topics will be assigned by module and open during the time the module is being covered. All original posting in discussions should be 300-400 words long, using at least one properly cited outside source in addition to the text. The content of your discussion should reflect the application of concepts learned in the module.

Postings are expected to be your original thought including examples that illustrate the topic being discussed.

Every year companies do research, conduct focus groups and test markets and launch new products. In spite of all these efforts, some products flop and it costs the company millions.

Review the following blog article cited in this section, and then research a famous product that failed.

Match at least two of the reasons from the blog to the failed product. Share your findings.

Description

Blog Article for review:

Inbound Rocker Website (n.d.) 7 Reasons Why Most Product Launches Fail and What to Do About It.

https://bconline.broward.edu/d2l/le/content/507795/viewContent/14115044/View#:~:text=Inbound%20Rocker%20Website%20(n.d.)%207%20Reasons%20Why%20Most%20Product%20Launches%20Fail%20and%20What%20to%20Do%20About%20It.

URL: 7 Reasons Why Most Product Launches Fail And What To Do About It

https://inboundrocket.co/blog/7-reasons-why-most-product-launches-fail-and-what-to-do-about-it/

 

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