Conduct a marketing audit on Netflix.
Your audit should contain the following:
1. A situational analysis including organisational goals, context and competitor activity.
2. A review of the internal strengths and weaknesses of the organisation.
3. The establishment of marketing objectives that support the organisational goals set out in section 1.
4. The development of outline marketing activities (4Ps or 7Ps) including a planning timetable to support the objectives set in section 3.
5. A conclusion outlining the benefits to the organisation that will result from the implementation of the marketing activity contained in the audit.
The structure of the paper should be the following:
Title page
Table of Contents
Introduction
Body
Conclusion
References
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