Outline in 500 words the B2C approach you would take to selling a mass market wellness/fitness App just using social media, from the position of being a small business.

Professional Selling

Assignment Title: “How I would approach selling a mass market wellness/fitness App direct to consumers only using Social Media.”
Type of Submission: Personal Written Reflection

Word Count: 500

Referencing: Harvard (especially from core text given below and PowerPoint Presentation attached)

ASSIGNMENT – A 500-word reflection. “How I would approach selling a mass market wellness/fitness App direct to consumers only using Social Media.”

Toward learning outcome 3, this assignment is an opportunity to reflect on the of the role of social media in B2C selling and to develop your own critical understanding of what is such a common endeavour for SME’s in the digital landscape.

In completing this assignment, the student is expected to gain insight into SME style Business to Consumer (B2C) selling and with that a deeper understanding of the selling approach required across a diversity of seller/buyer interactions.

The Task: In this assignment you are expected to outline in 500 words the B2C approach you would take to selling a mass market wellness/fitness App just using social media, from the position of being a small business.

An understanding of best practice in B2C selling over social media is required, along with some evidence of secondary research into the sales approach of fitness/wellness Apps in social media.

Show a sensitivity to the diverse nature of the mass audience. The writing style must be succinct and persuasive yet also show a critical understanding of the sales process.

1. Insight into B2C Selling on Social Media: You must show that you have insight into B2C selling on Social Media. It is expected to be clear you know how selling is conducted over social media.

2. Best Practice Sales Approach: It is expected that the recommended sales approach is realistic, feasible and makes good sense. It needs to conform in some way to the best practice in B2C selling of over social media. If the approach is not accounting for best practice, then a solid justification of divergence from the best practice is required.

3. Evidence of Research into the specific market: It is vital that the selling activity in the specific fitness/wellness market has been researched and that such research is evidential in the reflection.

4. Impact of Workshop learning: Is there evidence that the writer has taken on board the workshop content in terms of both Social Media selling and the diverse nature of the potential audience?

5. Good use of grammar and language: In selling, salespeople are expected to use concise, grammatically accurate and persuasive writing. Therefore, in this assignment these qualities are also being looked for.

Core text

Jobber D. and G Lancaster, (2019). Selling and Sales Management .11th Edition. Pearson Education Limited, Harlow, UK.

Recommended Reading
Atkinson, F. (2010). Sales Planning. Ventus Publishing ApS.
Dillard, J. P., & Shen, L. (2012). The SAGE handbook of persuasion: Developments in theory and practice. SAGE Publications, Inc., USA.
Fisher, Roger, William. Ury, and Bruce. Patton. (2011). Getting to Yes : Negotiating Agreement Without Giving in . 3rd ed., rev. ed. New York: Penguin, 2011. Print.
Guenzi, P., & S Geiger. (2011). Sales Management : a Multinational Perspective. Palgrave Macmillan. Houndmills, Basingstoke Hampshire .
Hoffeld, D. (2016). The Science of Selling. TarcherPerigee. New York, USA.
Spiller, L. (2021). Selling & Sales Management. SAGE Publications, Ltd. UK .
Ury, William.(2007). Getting Past No : Negotiating in Difficult Situations. Bantam Books. USA

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