What do you think of Steinway’s 1992 decision to launch the Boston line of pianos? What impact might this new line of pianos have on the company?Explain

Read Harvard Business School’s c ase study titled “Steinway & Sons: Buying a Legend (A)”.
Answer the following questions in details.

Q1. Identify and explain Steinway’s historic point of differentiation

Q2. What do you think of Steinway’s 1992 decision to launch the Boston line of pianos?
What impact might this new line of pianos have on the company?

Q3. Moving forward, what is Steinway & Sons single biggest strength? How can it best
be leveraged?

What is Steinway & Sons single biggest weakness? How can it be minimized or
eliminated?

Last Completed Projects