Business strategy
Company name ESCAPE and is producing athletic shoes and competing with other 6 companies(virtually via Business Strategy Game)
The game of the business strategy is computer-based game (simulation) which is played online by a group of members formed in. Students run virtual production companies, finances, production, sales, investments and more. They can play in teams or alone and can compete against each other or against computers. The game is a learning activity. It is about budgeting, decision making, product calculations, investment, cash flow, accounting, strategy.
The game is strategic in nature and is based upon a global business engaged in the manufacture and sale of athletic footwear. Students’ teams compete against each other for a predetermined pattern of market demand. The game requires the input of yearly business decisions, such as volumes of goods to manufacture, shipment volumes, pricing levels and advertising spend.
These decisions are collectively processed on an on-line server program, and the game then rolls on to another year’s play. Scores based on a number of performance metrics (for example profit, market share, capitalisation, sales volume) are determined, resulting in the teams moving up or down a league table. The BSG can be run over a sustained series of decisions periods (simulated years) .
We are participating in the business simulation, when we are expected to make decisions on a weekly basis, for a firm within an industry-6 rounds, 6 years, 6 weeks of playing game in teams via Business Strategy Game). In each year our group was expected to make business decisions in order to meet “investor expectations”. We have started from year 11 of running the business and finished with year 16: all together 6 years or 6 weeks( 6 rounds ) of playing the game.
You must follow strictly all 3 tasks with all requirements.
Task 1
Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that stood out, why and key lessons learnt.
A) Reflect and report on the general activities and decisions of the 6 years strategic business decision making
-What key decisions were made as an organisation-how did they relate to corporate strategic objectives. Give examples.
_Why were the decisions taken-what factors were taken into consideration before the decisions were taken. For example, were decisions informed by market forces, competitor performance.
-Internal considerations or as a result of lessons learnt from previous rounds. Give examples.
-What was the outcome of the decisions – were the organisation’s strategic objectives helped or hindered by the decisions taken?
-Evidence of outcomes must be included here- e. g screenshots or results (I will send another fail with 6 years outcomes of our team).
B) Reflect on one year (round) that stood out – What was it about the year (round) that made it stand out from the others? What happened? Why? Any key lessons taken from that year (round)?
You must clearly identify and state the year (round) being reflected on and give examples of events being discussed.
Task 2
Reflect on relevant theoretical frameworks applicable to understanding the internal, external and competitive environments of your business; and discuss how these frameworks helped in shaping decisions made in your BSG.
Address the macro environment for their organisation using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important ( PESTEL Analysis)
Address the meso-environment I.e. the competitive and market environment of their company using appropriate theoretical frameworks. Diagrams may enhance the presentation quality.
Micro-environment_(Internal environment).Here students should address the micro-environment of their organisation, using appropriate theoretical frameworks (Mckinsey 7s Framework, TOWS/SWOT Matrix, Stakeholder Matrix)
Task 3
Critically evaluate the impact of one specific emerging technology on the future of your business and make useful recommendations to future managers.It is more theory!
Identify ONE emerging technology relevant to their company’s present or future operations and critically evaluate its impact on the activities of their organisation 9 these must be discussed rather than being simply presented as bullet points or in simple tabular form).
Present useful recommendations that future senior managers could consider- either to take advantage of opportunities or address challenges, following the critical evaluation of the impact of the identified emerging technology on the organisation.
Structure of the assignment
-Executive summary written in past tense( 1/3 of the page ideally)
-Table of contents/List of figures (if used )with page numbers
-Introduction section( Mission, Vision, Values, Corporate Objectives of the company)
Check the other file and you can copy/paste them without paraphrasing them
-Conclusion
-References (Harvard)
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