What is the product/service (i.e. provide a clear description)? What does it do? What innovations does your idea bring to the market?Write a full business plan based on the business idea you proposed.

Growth Sustainable Business Plan

 Write a full business plan based on the business idea you proposed.

The following must be included in your business plan:

 Your Proposed Future Business. –

What is the product/service (i.e. provide a clear description)? What does it do? What innovations does your idea bring to the market?

Appropriate intellectual property rights (IPR) in order to protect your business idea/enterprise, if applicable

 Customers –

Identify your target customers. B2B or B2C? Who are the end-users? Who will buy your product/service? What is the USP of product/service? What customer needs does the product/service meet?

The underpinning research for the target market and an evaluation of the businesses’ position in the market

 Competitors –

Who are your competitors for the product/service? What market share do your competitors have? Why might your customers buy your product/service rather than that of the competitors?

 Skills analysis –

What skills do you have for developing and taking your business idea forward? What skills do you need? How will you address any skills gaps that you might have?

 Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including break even

 Finding, evaluating and selecting suitable sources of funding to grow the business opportunity

 Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year ahead. This should include a breakdown of your start-up costs.

 The type of organisation and the management information systems required to effectively control the business

 Vision for your Business Idea – what future does your business have?

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1 Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition

LO 2 Analyse the skills and resources required for developing a business, including finance and people

LO 3 Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders

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