Management Information Systems – Big Data
Description
Big data is fundamentally changing the way businesses operate and compete.Hence, those companies that invest and successfully obtain value from their data will have a distinct advantage over their competitors.
(i) It is argued that the 4V model offers a complete definition of big data. Discuss the four characteristics of big data.
(ii) Using examples to illustrate your answer, discuss some of the organisational benefits and challenges around big data.
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