Assignment details:
Analyze and assign in which quadrant your idea from Week 1 fits in the supply and demand matrix below and explain why.
Image source:
https://www.entrepreneurshipinabox.com/11899/use-supply-and-demand-matrix/ (Links to an external site.)
Submit the notes as to what research details you uncovered about the market for your idea.
Summarize these notes into a report explaining if this idea is solid. If your idea is weak then come up with another and perform the analysis on it.
The report should contain information on the following topics:
Description of the industry.
The current market.
The anticipated future market potential.
Industry trends.
The level of your competition.
Potential customers and clients.
Who is your target audience?
What is the market size?
What is the problem needing to be solved?
What outcome does your target audience want?
What barriers exist to achieving this?
What possible solutions are there? List all.
Sales projections.
Summarize your findings.
The report should be written as to be reviewed by the decision makers.
Ensure there are headers in the report to assist with the understanding of which topics are being evaluated.
Be reasonably brief in your comments as best as you can as this is an initial study.
Suggested length is 3-4 pages, double spaced. Your paper will be run through the Turnitin (Links to an external site.) plagiarism detection tool.
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