Put yourself in the position of an entrepreneur who is developing a new propelled, robotic snowblower, similar to a robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product.
Be sure to discuss:
What is your overall target strategy and why are you choosing that strategy.
What segmentation methods mentioned in STEP 2 of the segmentation, targeting and positioning process described in the text will you use and why will you use them?
Describe your target market – describe the target like it is someone that you know.
Why the target market(s) is/are attractive? Based on the 5 descriptive criteria mentioned in STEP 3 of the segmentation, targeting and positioning process described in the text, explain why you selected this/these target(s) versus others.
