Select and arrange typographic and graphic (no photographic or illustrative) visual elements to express opposite, yet parallel, meanings, both visually as well as verbally, for two antonyms.

Purpose: To select and arrange three pairs of antonyms, applying typographic expressiveness, and opposite and parallel visual language. To solve the design challenge using only typographic and graphic elements—no photographic or illustrative elements allowed. The following skills and knowledge are essential to success in your professional life beyond this course:

Skills:
• Apply any software’s typographic tools.
• Transform, distort, bisect, and/or reposition type to express its meaning visually as well as verbally.

Knowledge:
• Express a word’s meaning visually, by selecting and arranging typographic and graphic elements.
• Select and arrange opposite visual elements to express opposite meaning.
• Consider parallelism to select visual elements that are corresponding in both antonyms.

Task: Select and arrange typographic and graphic (no photographic or illustrative) visual elements to express opposite, yet parallel, meanings, both visually as well as verbally, for two antonyms. All steps are highly unique to your specific project, therefore problem-solving and critical thinking skills are necessary.

1. Please view LinkedIn Learning: “Graphic Design Foundations: Typography” with Ina Saltz and “Learning

Graphic Design: Set Perfect Text” with John McWade before starting this assignment.

2. List eight pairs of antonyms (word opposites), like “hot” and “cold,” “tall” and “short,” or “up” and “down,” in a word processing document. Be creative in your choice of antonyms; list unexpected ones for a more impactful portfolio project.

3. Select the three strongest antonym pairs to develop.

4. Make a new document in any software program that enables you to work with type (Adobe Photoshop, Microsoft Word, Microsoft PowerPoint, etc.).

5. Arrange each antonym pair on three separate pages.

6. Transform, arrange and/or distort the words to express their meanings visually. Use opposite (but parallel) visual language to express the meaning of both words.

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