Segmentation, Targeting, and Positioning Analysis
Develop a target market using at least three bases of segmentation for the model of smartphone that you currently own. Be sure to list the specific variables related to each base of segmentation to identify the target.
You should have at least one variable for each base, but you could have as many as you want to list.
Use the format below as an example and be sure to use it exactly.
brand and model of phone selected
Base of Segmentation 1
Base of Segmentation 2
Base of Segmentation 3
positioning
Briefly discuss how the product will be positioned relative to this target market.
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