Provide bios of your company executives and managers and explain how their expertise will help you meet business goals. Investors need to evaluate risk, and often, a management team with lots of experience may lower perceived risk.

Small business in London

Imagine that you are setting up a small business in London (in any sector). You have some funds, but
you need another £20,000. Your local Entrepreneurs’ Network has just announced a Dragon’s Den type of competition.

They are requiring that participants develop a business model for their new small business venture using the Business Model Canvas (i.e. a strategic management template used for developing new business models and documenting existing ones) and that they submit their business plans in a form of a 10-minute pre-recorded presentation (audio or video with accompanying PPT file).

Participants who produce the most thorough and convincing business plan presentations will receive
grants from the Entrepreneurs’ Network.

Recommended structure

You should include the following main sections in your presentation:

a. Executive summary

This is your elevator pitch. It may include company background, market opportunity and risks,
management overviews, competitive advantages, and financial highlights.

1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in grades rather than percentages. This is considered to deliver the most accurate and fair outcomes for students.

Each assessment that you undertake will be assessed using the common grading system. Information about the grading system can be found in your Student Handbook, Section 13.

Assessment Brief:

b. Business description and structure

This is where you explain why you are in business and what you are selling. If you sell products,
describe your manufacturing process, availability of materials, how you handle inventory and
fulfilment, and other operational details.

If you provide services, describe them and their value
proposition to customers. Include other details such as strategic relationships, administrative
issues, intellectual property you may own, expenses, and the legal structure of your company.

c. Market research and strategies

Present your market analysis and describe your marketing strategy, including sales forecasts,
deadlines and milestones, advertising, public relations and how you stack up against your
competition.
d. Management and personnel

Provide bios of your company executives and managers and explain how their expertise will help
you meet business goals. Investors need to evaluate risk, and often, a management team with lots
of experience may lower perceived risk.

e. Financial documents

This is where you provide the numbers that back up everything you described in your organizational
and marketing sections. Include conservative projections of your profit and loss statements, balance
sheet, and cash flow statements for the next three years. These are forward-looking projections,
not your current accounting outputs.

f. Appendix – Business Model Canvas

In the Appendix of your presentation, you should include a copy of your Business Model Canvas.

You can find a copy of the Business Model Canvas to edit in your module area or you can use the
online Canvanizer tool: https://canvanizer.com/

g. Reference list

Harvard referencing system must be used

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