Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.

Assessment 2 Instructions: Capstone Proposal

Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes.

Introduction

Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp on the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared.

For this assessment, you will formally propose your capstone project.

Preparation

• Review the MBA Capstone Project Description [PDF].

Assessment Description

Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.

Include, at minimum, the following information:

• Analyze a business challenge or opportunity.

o Include an introduction about your proposal.

o Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.

o Establish the premise of your paper; for example, if your plan is to talk about how Dillard’s department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss.

• Define the strategy, scope, and action plan that you will use to complete the capstone project.

o Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity.

o Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering.

These resources should be from credible sources such as:

https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_345276_1&content_id=_10579272_1 1/3

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