Research methods in management
Full references and bibliographies are expected. Please use in-text citations to indicate source material where appropriate
Must use key readings, additional readings
QUESTION:
What are the attributes of a good questionnaire? What are the main threats to the validity and reliability of data collected in a questionnaire? Select a specific research question and design a brief questionnaire for collecting useful and relevant information in order to analyse the research question.
Key reading
• Saunders, M. and Lewis, P. (2012): Doing Research in Business & Management. Chapter 5
• Saunders, M, Lewis, P. and Thornhill, A. (2019): Research Methods for Business Students. 8th edition, chapter 5
Suggested additional reading
• Saunders, M, Lewis, P. and Thornhill, A. (2019): Research Methods for Business Students. 8 th edition, chapter 2
• Gray, D.E. (2018): Doing Research in the Real World, 4th ed., London: Sage, Chapter 10 and 14.
• Bryman, A. and Bell, E. (2015): Business Research Methods, Oxford: Pearson, Chapters 9, 10 and 13
Key reading
Saunders, M, Lewis, P. and Thornhill, A. (2019): Research Methods for Business Students. 8th edition, chapter 11 plus p. 292-314 and p. 338-368 (7th edition, chapter 11, p. 272-294 and p. 316-344).
Saunders, M. and Lewis, P. (2012): Doing Research in Business & Management, chapter 141-150.
Key reading
Saunders, M, Lewis, P. and Thornhill, A. (2019): Research Methods for Business Students. 8th edition, chapter 12
Saunders et al (2019), 8th edition, p. 581-592 & 601-607.
Supplementary reading
Saunders, M. and Lewis, P. (2012): Doing Research in Business & Management, chapter 168-186.
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