Evaluate 2 models relating to a new product development process focus on product development, emphasis evaluation of the models including appropriateness and strengths and weaknesses.

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Evaluate 2 models relating to a new product development process focus on product development, emphasis evaluation of the models including appropriateness and strengths and weaknesses.

Look at Trott 2017.

Define a new product and look at the New Development Development by Kotler and Armstrong 2018.

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