Prepare a briefing paper for the marketing director of your SME.

Digital and Social Media Analytics for Bravissimo company

Description

You have arrived within your chosen SME(Bravissimo ) as a new digital marketing manager, the only resource you have is yourself.

Prepare a briefing paper for the marketing director of your SME.

It will need to consider best-practise sources of measurement techniques, and the data these provide for identifying improvements in the level of performance.

You have been given three key non-smart objectives:

1. Raise awareness of the brand

2. Increase the level of conversions

3. Increase the level of retention

Section A: The organisation overview

Section B: Digital Data Channel Activity

Section C: Measurement Techniques and Data Sources

Section D: Data reporting from the Data

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