Assessment Guidelines:
Step 1 – Research Proposal:
In the first step of your market research project you should explain the following topics:
Find a business problem and explain it clearly.
Define your main research question.
Identify the specific objectives (consider the variables you choose in the next step to help you to determine the specific objectives).
Explain which will be your unit of analysis.
Conclude the first step presenting how you imagine the business problem would be solved considering the data that will be collected and the specific objectives outputs.
Step 2 – Exploratory research:
The next step consists of the practical application of your research proposal
Explain the method you used considering the type of qualitative research orientation (phenomenology, ethnography, grounded theory or case study)
Define the type of research and how you will proceed with the data collection
Present and explain the variables used for analysis
Present question(s) related to each variable.
After collecting the data, present the analysis of the results showing your scheme of qualitative data codification and the answers related.
Conclude the second stage with a predictive analysis suggesting actions to the research problem.
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