Develop a 30-second creative promotional infomercial for a product or service of your choice directed toward your target market that will demonstrate an understanding of the competency material.

Fundamentals of Consumer Behavior

This competency gives you a basic understanding of what motivates and influences purchasing behavior, the role of demographics, as well was promotional practices that trigger behavior.

Develop a 30-second creative promotional infomercial for a product or service of your choice directed toward your target market that will demonstrate an understanding of the competency material.

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