Analyse, evaluate and critically discuss, the key economic factors that have influenced the US domestic aviation market during the fifteen year period 2007 to 2021 inclusive.

Description

Task:

You are asked to analyse, evaluate and critically discuss, the key economic factors that have influenced the US domestic aviation market during the fifteen year period 2007 to 2021 inclusive.

Your work should cover the following areas:

• Introduction:The nature of the market and an understanding of the key issues to be addressed.

• Type of market structure: Change in market concentration (HHI index), mergers and acquisitions, contestable markets.

• Pricing: Revenue management, types of pricing behaviour (price wars/predatory pricing/subversion of competition).

• Costs: Changing structure of costs such as outsourcing, labour economics and practices.

• Macro-economic environment: Recessions, external shocks and causes (i.e. COVID19). The industry response and consequences.

• Conclusion: Evidence of analysis of data together with the critical evaluation of results to determine the key changes that have occurred and their consequences.

(You are encouraged to use the graphical presentation of data where applicable).

You should produce a concise report that should not exceed 2,500 words.

(Note): The domestic aviation market refers to airline operations/routes only within the specific country. It excludes international routes

Marks will be awarded according to the following marking scheme:

• Introduction 10%

• Market structure 20%

• Pricing 15%

• Costs 15%

• Macro-economic environment 20%

• Conclusion 10%

• Presentation style and layout 10%

IMPORTANT! Keywords that must be included:

key economic factors

US domestic aviation market

excludes international routes

2007 to 2021

Introduction:

nature of the market

key issues to be addressed

Type of market structure:

Change in market concentration (HHI index)

mergers and acquisitions

contestable markets

Pricing:

Revenue management,

types of pricing behaviour (price wars/predatory pricing/subversion of competition).

Costs:

Changing structure of costs such as outsourcing, labour economics and practices

Macro-economic environment:

Recessions,

external shocks and causes

industry response and consequences

Conclusion:

Evidence of analysis of data

results to determine the key changes

2,500 words

 

Last Completed Projects