Explain the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?

As an attachment to this assessment, submit your analysis of the first P (product) for your chosen company’s product. For this assessment choose the Company Samsung (any product). The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following:

– Explain the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
– Identify and describe the competition and overall marketing environment.
– Evaluate how this product is positioned in the marketplace, the influence the brand has on its product category.
– Assess how the company’s marketing strategies for this product affect its business success—what would you recommend the company do in terms of this product to assure its long-term success?
– Cite any resources you use.

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