An attitude consists of three components. Name and describe each component. Then provide an example of how a company uses one or more components in their advertising when targeting consumers.
Next,
Explain what product positioning is, and what product positioning strategies can a company use for its Brand? Provide at least one example of how the company you selected utilizes the concept of product positioning.
In order to receive full credit, please be sure to use a minimum of Two-three (2-3) In-Text citations and Work References to support your opinions and facts. (One source can be your textbook, but the other source must be from a credible online resource – i.e., database, journal, news article, magazine, etc… ). Do not Use (Cite) Wikipedia, Online Dictionaries, Web Blogs, and direct quotes.
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