The Internal Assessment
Learning Objectives (1 of 2)
4.1 Describe the nature and role of an internal assessment in formulating strategies.
4.2 Discuss the nature and role of management in formulating strategies.
4.3 Discuss the nature and role of marketing in formulating strategies.
4.4 Discuss the nature and role of finance and accounting in formulating strategies.
Learning Objectives (2 of 2)
4.5 Discuss management information systems (MIS) in terms of formulating strategies.
4.6 Explain how to develop and use an Internal Factor Evaluation (IFE) Matrix.
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