Explain what internal validity is and why experiments are considered to be high in internal validity.

Experimentation and Validity 1. Explain what internal validity is and why experiments are considered to be high in internal validity. 2. Explain what external validity is and evaluate studies in terms of their external validity. 3. Explain the concepts of construct and statistical validity

How is the consumer space depicted in this sequence? How is the space designed to appeal to consumers, and how might this align with the principles we have learned about in class?

These assignments will provide you with an opportunity to reflect upon the course topics through an analysis of something specific, such as an advertisement, a marketing campaign, a store, or a media clip.looking for evidence that you have been thinking analytically about what was discussed in class and are critically engaging with or applying these […]

Explain what an experiment is and recognize examples of studies that are experiments and studies that are not experiments.

Experiment Basics 1. Explain what an experiment is and recognize examples of studies that are experiments and studies that are not experiments. 2. Distinguish between the manipulation of the independent variable and control of extraneous variables and explain the importance of each. 3. Recognize examples of confounding variables and explain how they affect the internal […]

Describe multiple strategies to identify and locate existing measures of psychological constructs.

Practical Strategies for Psychological Measurement 1. Specify the four broad steps in the measurement process. 2. Explain how you would decide whether to use an existing measure or create your own. 3. Describe multiple strategies to identify and locate existing measures of psychological constructs. 4. Describe several general principles for creating new measures and for […]

Describe the kinds of evidence that would be relevant to assessing the reliability and validity of a particular measure.

Reliability and Validity of Measurement 1. Define reliability, including the different types and how they are assessed. 2. Define validity, including the different types and how they are assessed. 3. Describe the kinds of evidence that would be relevant to assessing the reliability and validity of a particular measure.

Distinguish conceptual from operational definitions, give examples of each, and create simple operational definitions.

Understanding Psychological Measurement 1. Define measurement and give several examples of measurement in psychology. 2. Explain what a psychological construct is and give several examples. 3. Distinguish conceptual from operational definitions, give examples of each, and create simple operational definitions. 4. Distinguish the four levels of measurement, give examples of each, and explain why this […]

Describe a simple framework for thinking about ethical issues in psychological research.

Moral Foundations of Ethical Research 1. Describe a simple framework for thinking about ethical issues in psychological research. 2. Give examples of several ethical issues that arise in psychological research—including ones that affect research participants, the scientific community, and society more generally.

Identify the conclusions researchers can make based on the outcome of their studies.

Drawing Conclusions and Reporting the Results 1. Identify the conclusions researchers can make based on the outcome of their studies. 2. Describe why scientists avoid the term “scientific proof.” 3. Explain the different ways that scientists share their findings

Identify the different kinds of descriptive statistics researchers use to summarize their data.

Analyzing the Data 1. Distinguish between descriptive and inferential statistics. 2. Identify the different kinds of descriptive statistics researchers use to summarize their data. 3. Describe the purpose of inferential statistics. 4. Distinguish between Type I and Type II errors.

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