Advertising Archives - Page 5 of 7

List three of your favorite celebrities and then identify branded products or services for which those celebrities would make good spokespersons. Discuss the pairings, why or why not they make strategic sense, and the celebrity’s potential role in building brand equity.

Posted on May 26, 2021 by Ambrose

Required Find five social media ads (on Facebook, etc.) that you think will elicit elaborative processing. Be very specific about describing the ads. Analyze these ads for the types of source and message factors discussed in the chapter. Based on this analysis, answer the following questions: (a) Which types of source and message factors are […]

Using semiotics approach, analyse an advertisement of your choice from any part of the world.

Posted on May 19, 2021 by Ambrose

2020/21 MKT3006 Global Advertising and Brand Promotion The assessment is an essay assignment which accounts for 50% of the mark awarded for the MKT3006 module. Total word count: 2,000 words excluding references and appendices. Assignment Topic Using semiotics approach, analyse an advertisement of your choice from any part of the world. Assignment guidance Presentation. Your […]

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

Posted on May 14, 2021 by Ambrose

Description Concept of Branding Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC. The Concept of Branding paper Must be two to four double-spaced pages in length (excluding the title and reference pages) […]

Prepare a PowerPoint Presentation on a product or service you are trying to get your audience to buy into.

Posted on May 11, 2021 by Ambrose

Your project is a PowerPoint Presentation on a product or service you are trying to get your audience to buy into. You need an Advertising Campaign to do that. You will download your PowerPoint Advertising Campaign here for peer review and discussion. It should contain: Title Slide 10-12 content slides Reference Slide You will try […]

Prepare an individual portfolio containing either two analytical critiques of advertising campaigns that you feel passionately about.

Posted on April 29, 2021 by Ambrose

ASSIGNMENT 1 OF 1: – Portfolio of Individual Coursework Creative Advertising and Copywriting Assessment Briefing SECTION A Prepare an individual portfolio containing either two analytical critiques of advertising campaigns that you feel passionately about ie that you admire, although you could also adopt a different position depending upon the outcome of your analysis. Or SECTION […]

Based on class readings and exercises, how has advertising changed based on the issue or theme presented in the article?Explain

Posted on March 24, 2021 by Ambrose

Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges or new opportunities presented in the article? 4. Based on class readings and […]

Describe how you could use each of the digital marketing strategies in a digital marketing campaign.

Posted on March 20, 2021 by Ambrose

There are 7 digital marketing strategies: • Interactive marketing: create interplay between consumers and businesses such as use video or social media. • Content and native marketing: providing useful information and product-use solutions. • Location-based advertising: geo-targeting involves reaching customers where they are located by contacting their mobile communication devices such as city or zip […]

Describe what concerns, issues, and societal impacts might result if each of the two advertisements were presented to the opposite countries.

Posted on January 24, 2021 by Ambrose

Description For your Final Paper, locate one additional advertisement for the same product, using the same medium, but targeted for a different country (e.g., if you chose a print ad for Pepsi in the United States for Week 3, you might choose a print ad for Pepsi in Japan for this assignment). Although these two […]

Select one advertisement for a global product.Describe the four types of segmentation strategies.

Posted on January 9, 2021 by Ambrose

Description Select one advertisement for a global product (i.e., a product that is marketed in more than one country). In this paper Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). Explain which types of segmentation strategies are used in the advertisements and why. Evaluate how effectively the advertisement utilizes creative […]

How are similar products or alternatives of competitors advertised compared to your product of choice?Explain

Posted on January 9, 2021 by Ambrose

Advertisement Review: Two page report for a product/service of your choice. Review how the product is advertised in the media now. Report should include: 1.The product you are doing an advertisement critique 2.What improvements would you make(media selection, target market, etc.) 3.How are similar products or alternatives of competitors advertised compared to your product of […]

Essay Quoll

Category: Advertising

Using semiotics approach, analyse an advertisement of your choice from any part of the world.

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

Prepare a PowerPoint Presentation on a product or service you are trying to get your audience to buy into.

Prepare an individual portfolio containing either two analytical critiques of advertising campaigns that you feel passionately about.

Based on class readings and exercises, how has advertising changed based on the issue or theme presented in the article?Explain

Describe how you could use each of the digital marketing strategies in a digital marketing campaign.

Describe what concerns, issues, and societal impacts might result if each of the two advertisements were presented to the opposite countries.

Select one advertisement for a global product.Describe the four types of segmentation strategies.

How are similar products or alternatives of competitors advertised compared to your product of choice?Explain