How valid is this claim for those working in arts management today? Illustrate your answer using at least two examples.
Arts Management Description 1. Walmsley (2019) argues that in a climate of neoliberalism, traditional marketing based on ‘consumption’ and ‘transaction’ is being abandoned in favour of a more meaningful audience engagement involving ‘participation’, ‘collaboration’ and ‘co-creation’. How valid is this claim for those working in arts management today? Illustrate your answer using at least two […]