What is Quantitative Communication Research? Exploring its Scope, Insights, and the Need for Methodological Diversity
Introduction In the dynamic field of communication research, various methodologies are employed to uncover insights into human interaction, media effects, and the dissemination of information. One prominent approach is quantitative communication research, which utilizes numerical data and statistical analyses to provide empirical insights. This article delves into the characteristics of quantitative communication research, its scope, […]