Analyze a TV or YouTube ad of your choice, using the 5 strategies. First, briefly describe the ad, so I’ll know which one you are talking about, then list the five strategies and describe how your ad uses each one. Use the ads in the lecture as a guide, and refer to the 5 Strategies […]
After reading his Letter from a Birmingham Jail, and watching the movie Hope & Fury, discuss the specific public relations techniques that Martin Luther King Jr. used to force America to confront segregation and racism.
Synthesize what you have learned about media and society in this course through the writing of this final paper about music and its influences. Music is a medium that has shaped the ages. As noted throughout your texts, social movements have existed and evolved through many methods and vehicles. Music is one of those vehicles […]
Sherif’s social judgment theory (SJT) states that “most dramatic cases of attitude change, the most widespread, and enduring, are those involving changes in reference groups with differing values.” Paraphrase what Sherif means. Why do you believe this happens? Can you provide an example from personal experience?
According to the elaboration likelihood model (ELM), the peripheral route is a mental shortcut. Why do we use it rather than thinking things out carefully? What are the advantages and disadvantages of the shortcut?
Symbolic convergence theory focuses on cohesion, whereas the functional perspective focuses on effective decisions. Compare and contrast these emphases. What kinds of groups would find the functional perspective most useful? What kinds of groups would find symbolic convergence theory most useful?
Discuss the culture of an organization or business that you know well. Pay particular attention to the organization’s metaphors, stories, and rituals.
Consider ethnography as a method. Why have cultural approach scholars so enthusiastically embraced the method? What disadvantages does the method possess? If ethnography were unavailable, what might be another approach to discovering organizational culture?
Walther developed the hyperpersonal perspective with reference to text-based media such as e-mail. To what extent do the four elements of the perspective also apply to a modern social networking sites such as Facebook, etc.? How about video chat, Zoom, or text messaging?
The critique section describes Turkle’s concerns about online communication, which contrasts with Walther’s generally upbeat take on communication technology. Write an imaginary dialogue between these two scholars. In this dialogue, probe areas of similarity and difference between their claims.
