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What marketing strategies are used by the producers of the product you identified for Question 3? What are the advantages and disadvantages of these marketing strategies?

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1. Identify one or more circumstances when a company might wish to delay introducing its product. 2. What factors will (or should) influence a firm’s pricing strategy? 3. Pick a product you know well. What intermediaries do you think are used in bringing this product to market? What valuable services do you think these intermediaries […]

What factors do you think enabled Sega to break Nintendo’s near monopoly of the U.S. video game console market in the late 1980s?

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Crafting a Deployment Strategy 1. What factors do you think enabled Sega to break Nintendo’s near monopoly of the U.S. video game console market in the late 1980s? 2. Why did Nintendo choose not to make its early video game consoles backward compatible? What were the advantages and disadvantages of this strategy? 3. What strengths […]

Identify an example of a development project, and what type of team you believe they used. Do you think this was the appropriate type of team given the nature of the project?

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1. What are the trade-offs in choosing a team’s size and level of diversity? 2. How can managers ensure that a team reaps the advantages of diversity while not being thwarted by some of the challenges team diversity raises? 3. Identify an example of a development project, and what type of team you believe they […]

What are some of the likely changes agile development requires in managing development personnel?

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Managing the New Product Development Process 1. What are some of the advantages and disadvantages of the agile development process? 2. How is agile development similar to or different from (a) the stage-gate process and (b) the parallel development process described in the chapter? 3. What are some of the likely changes agile development requires […]

What were the pros and cons of Sangamo pursuing its gene editing pro- grams alone versus working with a partner?

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1. What were the pros and cons of Sangamo pursuing its gene editing pro- grams alone versus working with a partner? 2. Does the HIV program offer any special opportunities or challenges? 3. What do you think Sangamo should do regarding the HIV program? Should it license the technology to a large pharmaceutical? Should it […]

What is your assessment of Tesla’s moves into (a) mass-market cars, (b) batteries , (c) solar panels? consider both the motivation for the moves, and the opportunities and challenges for Tesla to compete in these businesses.

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Formulating Technological Innovation Strategy Discussion Questions 1. What were Musk’s and Eberhard’s goals in founding Tesla? 2. How would you characterize competition in the auto industry? 3. What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage? 4. What is your assessment of Tesla’s moves into (a) mass-market […]

What are some advantages of entering a market early? Are there any advantages to entering a market late?

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STRATEGIES TO IMPROVE TIMING OPTIONS 1. What are some advantages of entering a market early? Are there any advantages to entering a market late? 2. Name a successful (a) first mover, (b) early follower, and (c) late entrant. Identify unsuccessful examples of each. 3. What factors might make some industries harder to pioneer than others? […]

Are there forces that are likely to encourage one of the mobile payment systems to emerge as dominant? If so, what do you think will determine which becomes dominant?

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1. What are some of the advantages and disadvantages of mobile payment systems in (a) developed countries and (b) developing countries? 2. What are the key factors that differentiate the different mobile payment systems? Which factors do consumers care most about? Which factors do care most about? 3. Are there forces that are likely to […]

Evaluate the appropriateness of these rewards for maintaining employee commitment in the organization. Does the compensation system in the organization meet the general goals of a compensation system?

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Read the case given and answer the questions: Assignment Questions: M.M.15 Make a list of rewards: extrinsic versus intrinsic; financial versus nonfinancial; performance-based versus membership-based found in the above case. Evaluate the appropriateness of these rewards for maintaining employee commitment in the organization. Does the compensation system in the organization meet the general goals of […]

Do you agree that organization change begins with the individual not the organization? Why or why not? Which barrier discussed in the video resonated with your experience of change management the most?

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Watch the following video and then discuss the related questions that follow: It Starts With One: Changing Individuals Changes Organizations—26:25 minutes https://www.youtube.com/watch?v=1klZD0nKOF4 Do you agree that organization change begins with the individual not the organization? Why or why not? Which barrier discussed in the video resonated with your experience of change management the most? Discuss […]

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